From Fresh Graduate to Marketing Executive: A Journey Empowered by the Future of Work Program

Future of Work


Success Stories and Case Studies

From Fresh Graduate to Marketing Executive: A Journey Empowered by the Future of Work Program

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April 9, 2024
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Navigating the transition from academia to the professional realm can be daunting, especially for fresh graduates with limited experience. However, for individuals like Amirul Zufayri Bin Azmi, the journey is marked by opportunities for growth, thanks to initiatives like the Future of Work (FOW) program.

Amirul's career trajectory began as a part-time worker at MPH Bookstore, where he gained valuable insights into retail operations and customer service despite his novice beginnings. His journey took a transformative turn when he seized the chance to participate in the FOW program, which offered real-world work experiences in partnership with Datanam, a technological company that focuses on building an efficient and controlled environment for vertical farms. 

‘I acquired new skills, especially in copywriting to attract audiences to social media. I gained insights into the industry, particularly through partnering with Datanam. This exposure introduced me to new concepts such as eco-farming, as I wasn't aware of such practices in Malaysia. It was a valuable learning experience.’ Amirul further emphasized on the importance of his practical experience with Datanam when asked what was the most pivotal aspect of the program.

The FOW program proved instrumental in shaping Amirul's career path, providing him with practical exposure and skills applicable to his newfound passion for marketing. Through hands-on experiences and video classes, he acquired fundamental skills crucial for his transition to a specialized role.

As a recent graduate, Amirul's journey culminated in a specialist position as a Marketing Executive at Aeon, a leading retail corporation. His success is a testament to the effectiveness of job placement programs like FOW, which bridge the gap between academic learning and real-world application.

Reflecting on his experience, Amirul also highlights the importance of personal finance management and personal branding in navigating the professional landscape post-graduation. These skills, coupled with his newfound expertise in social media management and copywriting, have equipped him for success in his role at Aeon.

Amirul's journey underscores the transformative power of seizing opportunities and embracing change. As he looks towards the future, he envisions expanding his career horizons in the marketing industry, exploring avenues such as virtual reality, copywriting, and journalism.

In conclusion, Amirul's story serves as a beacon of inspiration for aspiring professionals, reminding them that with determination, resilience, and the right opportunities, even fresh graduates can carve out successful careers in their chosen fields. As he aptly advises, "Just go for it and try; if you don't attempt, how will you know?"

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