As young Southeast Asians, we have a love for shopping deeply ingrained in our culture. Flash sales, online shopping, and night markets have become part of our everyday lives. It's undeniable that fast fashion brands like H&M, Zara, Padini, Nike, Levi's, and Topshop have risen to the top of our shopping preferences. However, what most of us fail to realize is that the fashion industry is the second most polluting industry in the world. Our attraction to fast fashion comes at a great cost to the environment and society.
Beyond the trendy clothes and tempting discounts lies a harsh reality. The workers who create these garments often endure long hours and receive meager pay for their hard work. This labor exploitation is just one aspect of the negative impact of fast fashion. Another significant concern is the massive amount of clothing that ends up in landfills every year.
The Time for Change is Now
To make a difference and promote a more ethical approach to fashion, we must take action. Some of the steps we can take such as:
- Embrace Mindful Consumption
The allure of low prices can be irresistible, especially when bombarded with persuasive advertising. However, we can cultivate self-discipline and resist the urge to make impulsive purchases. By saving our money over time, we can invest in high-quality, long-lasting ethical fashion products that provide far better value for our money.
- Participate in Clothing Swaps
Instead of discarding clothes we no longer wear, why not swap them with someone else? Clothing swaps are a fantastic way to refresh our wardrobes without buying new items. Not only does it save us money, but it also contributes to reducing waste and preserving the environment.
- Donate to Those in Need
Remember, one person's trash can be another person's treasure. Instead of throwing away unwanted clothing, we can choose to donate it to those who are in need. By doing so, we not only extend the lifespan of the clothes but also make a positive impact on someone's life.
- Embrace Upcycling
At Biji-biji Fashion, we believe in the power of upcycling. Through innovative techniques, we transform discarded materials such as seatbelts, banners, and old kimonos into stunning bags. By repurposing these materials, we not only reduce environmental waste but also create unique and beautiful fashion pieces.
- Get Creative: Alter Your Clothes
Before discarding old fashion items, consider giving them a new lease on life through simple alterations. With a little cutting, stitching, and creativity, we can transform our old clothes into something new and exciting. For instance, sewing buttons on ripped holes can cover imperfections and give our garments a fresh look.
Why Act Now?
According to the United Nations Economic Commission for Europe (UNECE), the global middle class is expected to grow significantly by 2030. This growth will undoubtedly lead to a surge in clothing demand. As responsible individuals, we must recognize that the fashion industry plays a crucial role in achieving the Sustainable Development Goals (SDGs). It is our responsibility to take urgent action to combat climate change and its impacts.
