Vision Setting & Objectives

Your vision is ultimately what do you want to achieve through your campaign in the long-run. What do you want to happen? What change do you want to see from your campaign? Think of this as the backbone of your campaign, everything you do should be aligned with making your vision to life.

Stakeholder Mapping

Stakeholder Mapping is a tool that will help you identify the key people or groups, either decision-makers or influencers, you want to engage with to achieve your change goal for the issue you are working on. This activity will help you to determine which stakeholders you will focus your energy and resources on and what strategy you can use for how you might target them.

Developing Your Story of Change

An elevator pitch is a brief, persuasive speech that you use to spark interest in your campaign, and is delivered in the time it takes to complete an average elevator ride. Imagine you find yourself sharing the elevator with the one decision-maker who could make a difference. It might be the only opportunity to introduce your campaign and call to action. This exercise will help you deliver a clear message in a short amount of time.

• Be able to monitor, evaluate, and measure your campaign effectiveness, overcome challenges, and sustain efforts over time
• Gain crucial leadership abilities and an understanding of inclusivity in civic movements
• Make meaningful contributions to your community and society through democratic engagement.