After losing his father, being estranged from his family, and not finding his footing in the traditional job market, David felt directionless.

Hoping to find his purpose, he made a trip back to his hometown in Sabah. The weekend trip however, turned out to be extended indefinitely as the government announced the first lockdown.

Having left his minimum wage job as an English department manager, and with barely anything in his bank account, he started selling pisang goreng at the side of the road with the help of his fiancee.

After seeing how local warung (stall) owners attracted customers, David realized the essence of Marketing. It was also when he realized that he has a knack for it, through writing.

“In my research, and in the drive to find money, I applied for a job as a writer for websites, specializing in branding and freelancing. The best way to learn is to jump right in, am I right?”David quickly became one of Malaysia’s top freelance copywriters on a freelance platform called Upwork. He went from broke to RM 10,000 a month with copywriting.

He now lives life the way he has always wanted to - running his very own business, working on his terms, earning what he deserves and freedom to not compromise on his time and happiness.